
Puppy Culture:
The Gold Standard for Raising Happy, Well-Adjusted Puppies
What is Puppy Culture?
Puppy Culture is a structured, science-based socialization and training program designed to give puppies the best possible start in life. Developed by Jane Killion, Puppy Culture is a step-by-step guide that responsible breeders use to shape confident, well-mannered, and emotionally resilient dogs.
The Step-by-Step Process of Puppy Culture
Week 1-2: Early Neurological Stimulation (ENS)
- Tactile stimulation - Gently handling puppies to improve nerve growth.
- Head positioning exercises - Introducing mild stress to build adaptability.
- Thermal stimulation - Exposure to different temperatures to enhance resilience.
Week 3-4: Introduction to Novel Stimuli and Sound Conditioning
- New textures and surfaces - Boosting confidence.
- Household sounds and desensitization - Preventing sound sensitivity.
- Mild stress exposure - Building problem-solving skills.
Week 5-6: Socialization and Enrichment Activities
- Structured playgroups - Encouraging appropriate play and bite inhibition.
- Introduction to training - Starting to conceptualize commands like sit, come and no jump.
- Confidence-building exercises - Climbing small obstacles, tunnels, and wobble boards.
Week 7-8: Problem-Solving and Emotional Resilience
- Crate introduction - Creating a positive association with crates.
- Alone time training - Helping puppies become comfortable with separation.
- Basic manners and impulse control - Teaching patience and problem-solving.
Why It's Critical to Choose a Breeder Who Uses Puppy Culture
Puppies receive scientifically-backed early training for better adaptability.
They are socialized properly, reducing anxiety and fear-based aggression.
They develop problem-solving skills, leading to smarter, more trainable adult dogs.
The Long-Term Benefits of Puppy Culture in Adult Dogs
More confident in new environments.
Less fearful and anxious, reducing reactivity.
Easier to train due to early exposure to problem-solving.
Better companions with strong social skills.
Investing in a Puppy Culture-raised puppy is an investment in a happier, healthier future for you and your dog.
Order your puppy culture DVD’s and products here

Early Neurological Stimulation (ENS) is a series of five specific and carefully timed exercises completed once per day and for no more than five seconds per exercise. ENS is different than just regular handling, and while each of our puppies are handled multiple times a day, ENS is that extra step that we do here at PNWD.
Specifically, ENS has been shown to
1. Improve cardio vascular performance (heart rate)
2. Produce stronger heart beats
3. Stronger adrenal glands
4. More tolerance to stress
5. Greater resistance to disease